This is what Facebook News Feed Changes Mean for Brands

On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from…

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10 Social-Media Trends to Prepare for in 2018

In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of…

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Disruptive marketing does it work in Ghana?

In recent times, Ghana has seen series of teasers launching a product, service or a brand. What is Disruptive…

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The Ghanaian mindset

At the age of 15years, I was very much lost as a teenager, why? because I did not have…

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The 16 richest people in advertising, ranked by income

  Sir Martin Sorrell, WPP CEO is a big-earner.WPA Pool/Getty Images Global ad spend growth may have slowed slightly…

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How an Unknown Agency Came From Nowhere to Score America’s 2 Biggest Media Accounts

December, an agency with no name, no office and no full-time employees shocked the media buying and planning world,…

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Where Have TV’s Eyeballs Gone?

Click to watch video Changing audience behaviors are upending traditional ratings systems with consequences reaching far beyond the hunt…

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WPP, Omnicom stocks drop following Trump’s surprise win

Donald Trump’s surprise win in the U.S. presidential election has dominated headlines around the world today, and the advertising…

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10 Most Watched Ads on YouTube

People love their new-product videos. They’re a regular staple on Adweek and Google’s monthly YouTube Ads Leaderboard, ranking the…

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