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Welcome, to our Blog,
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Is influencer marketing losing its relevance?

First, i would like us to understand who an influencer is An influencer is an individual who has the…

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Marketing, Advertising & Branding- my viewpoint

A break down of what i think Marketing, Advertising & Branding are; Marketing is how you see yourself.– Marketing…

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Disruption is coming to the TV

Disruption is coming to the TV industry and there will be a new set of distributors leveraging fundamentally different…

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Research reveals only 18% of goods sold in Ghana’s leading supermarkets are Made in Ghana

A survey of Made in Ghana goods sold in Ghana’s leading supermarkets has shown that only 18% of goods…

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LC Groupe to empower Ghanaians in Digital Marketing and Web Design

LC Groupe is seeking to change the lives of many in the field of digital marketing and Website designing….

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Fake news is REAL

Google is combating the rise in misinformation by educating children on how to identify fake news and introducing new algorithms to stop…

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This is what Facebook News Feed Changes Mean for Brands

On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from…

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10 Social-Media Trends to Prepare for in 2018

In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of…

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Disruptive marketing does it work in Ghana?

In recent times, Ghana has seen series of teasers launching a product, service or a brand. What is Disruptive…

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The Ghanaian mindset

At the age of 15years, I was very much lost as a teenager, why? because I did not have…

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