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10 Most Watched Ads on YouTube

People love their new-product videos. They’re a regular staple on Adweek and Google’s monthly YouTube Ads Leaderboard, ranking the most viewed brand spots on the video site. And Google, Microsoft, Apple and GoPro placed four such spots in the top five for October.

Game maker Supercell is also a regular brand on the list, and put two Clash Royale games on the list last month—for spots actually released in August and September, but which continued to get high view counts in October.

Elsewhere, BMW made the list with its new BMW Films piece, coming a decade and a half after the original groundbreaking series aired.

And there were two political ads on the list—one from Gerald Daugherty, whom you might remember from this story, and one from none other than America’s new president-elect.

See all 10 spots below.

Note: To be eligible for Adweek and Google’s YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched).


10Clash Royale “The Prince”
Creative Agency: Barton F. Graf
Views: 1.5 million


9Vitafusion “Indoor People Try Spending a Day Outside”
Creative Agency: Vitafusion and BuzzFeed
Media: Maxus Global
Views: 1.5 million


8Donald J. Trump for President “Moderator Fail”
Creative Agency: Donald J. Trump for President
Media: Giles-Parscale
Views: 1.7 million


7BMW “BMW Films: The Escape”
Creative Agency: Geisel Productions
Media: UM
Views: 2.5 million


6Friends of Gerald Daugherty “Please Re-Elect Gerald”
Creative Agency: Steve Mims Films
Media: KC Strategies
Views: 3.4 million


5GoPro HERO5 + Karma “The Launch in 4K”
Creative Agency: GoPro Media
Media: IPG Mediabrands
Views: 3.6 million


4Apple MacBook Pro “So much to touch”
Creative Agency: Apple
Media: OMD
Views: 5.0 million


3Clash Royale “Theme Song”
Creative Agency: Barton F. Graf
Views: 5.6 million


2Microsoft Surface “Introducing Microsoft Surface Studio”
Views: 8.5 million


1Google Pixel “Introducing Pixel, Phone by Google”
Creative Agency: Google Creative Lab
Media: Essence Digital
Views: 11.2 million

Source: adweek.com

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